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The strategy drivers which are a common denominator in achieving the vision are:

1. investing in countries with acceptable political and economical stability
2. focusing on markets on the energy learning curve
3. forging links between distribution and generation assets
4. driving generation base costs down to competitive levels in order to mitigate risk and maximise revenues
5. investing in environmentally-friendly energy
6. acquiring / building plants at the grid nodes “where the power is needed”
7. trading cross-border to exploit cost-demand-price factors